About us
Kino Content is a boutique video marketing agency located in the heart of Los Angeles. Founded by Mariel Favila & Michael Villafan, they set out to help local businesses and artists compete in the digital market space by providing accessible, high-quality video production and marketing services.
Mariel Favila, Marketing Director
With a background in Marketing Direction, Business Intelligence and Data Analytics, I dedicated my first year out of college diving into the Art Industry in Mexico City. Paving a steady marketing career surrounded by artists, curators, gallery directors and art collectors that related around the fluidity of art. Understanding how to effectively execute Marketing in this field unveiled abstract insights about the behavior of customers and businesses that remain true today: desire, aura, and display. The marketing strategies that I create embody the character of their brand, their business ambitions, and deep knowledge of the people they are giving value to. Marketing in its purest form always maintains an ethical relationship on a full scope, and keeps an innovative mindset to improve overall lives.
Michael Villafan, Creative Director
With an academic background in film and media from UC Santa Barbara, I started my career on various hands on projects ranging from creating and executing social media campaigns for an eco-tourism startup in Mexico City, to helping produce a feature length documentary here in Los Angeles. Having been able to help an array of people develop and execute their creative visions into audiovisual products has allowed me to have a better understanding of the universal applications of storytelling. As I’ve progressed through my career, I continue to apply these new techniques to elevate our diverse clientele from their competition.